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About us

Working on the same
properties since 2016.

Air and water first — the two systems nobody looks inside, that degrade quietly, and that everybody in the household uses every day.

Around them sit the services the same customers ask us for — upholstery, disinfection, kitchen extraction, windows and painting.

An iPurity technician rinsing a removed component with a pressure washer, protective sheeting behind
2016Working in the UAE since
4.9
From 286 verified Google reviews
7Emirates served from a Dubai base
105Google reviews that mention a “professional team”

Credentials

Approved by Dubai Municipality.

The approvals we hold, and what each one actually covers.

Dubai Municipality

Operator’s Permit — Water Tank Cleaning Company

Issued by the Food Safety Department, Registration and Permits Section, certifying compliance with Dubai Municipality requirements for water tank cleaning in the Emirate of Dubai.

Permit and licence details go in full to any building manager, landlord or owners’ association that asks.

Dubai Municipality

Certificate of Appreciation — Safe Water for a Healthy Community

Recognition from Dubai Municipality for our part in the 2025 Safe Water for a Healthy Community initiative, for work to ensure water system safety across the emirate.

Document ID
SF-01092025-573749
Issued
1 September 2025

Check it yourself at dm.gov.ae

This permit covers water tank cleaning in the Emirate of Dubai. Our other services are carried out under our commercial licence, to the same standard.

How we work

Every job is photographed,
start to finish.

A duct you cannot see into is something you would otherwise have to take on trust. We would rather simply show you.

The report is yours to keep. Same angle, same position, before and after. Over a few years it becomes something more useful than a receipt — a record of whether your system is getting better or worse.

See a full job report

Our method

Duct cleaning, step by step.

Our flagship service, and the sequence is the same in every property. Every stage is photographed.

Floor and furniture covered in protective sheeting before work begins STEP 1

We cover everything first

Floors and furniture sheeted before a vent is opened.

Technician removing a ceiling diffuser STEP 2

Every vent comes down

Removed, not wiped in place.

Technician pressure-washing a removed component STEP 3

Parts washed, ducts cleaned

Coils, trays and ducts sanitised.

Technician refitting a cleaned grille STEP 4

Refitted, and photographed

Your report follows within 72 hours.

How we work

Three things we hold to.

Written down here, so you can hold us to them.

01

The price follows the property

Units, access, and how much there is to do. That is what moves a number, and it is what the inspection establishes — so the figure you are given is the figure you pay.

02

We describe what we find

We can show you what came out of your system and what it looks like now. What that does for anyone’s health is not something we can promise, so we do not.

03

Our own photography

Every photograph presented as evidence of a job — every duct, tray, coil and tank — was taken by our own team inside a real UAE property. Where an image illustrates rather than proves, it is labelled as such.

Common questions

Asked before every booking.

Who actually comes to my home?

Our own technicians, in our own uniform, in a vehicle with our name on it. Every technician on site is employed and trained by us.

How long have you been doing this?

Since 2016, in the UAE, starting with the two services that are still our main ones: AC duct cleaning and water tank cleaning.

Are you insured?

Yes. We carry business insurance covering third-party liability and property damage for work in customer properties. A certificate of insurance is available on request — ask and we will send it before the visit.

Can I speak to a previous customer?

In most areas, yes — we can put you in touch with someone nearby who has had the same job done. Our 286 Google reviews are a faster answer, and they are not ours to edit.

Verified on Google · as of 14 August 2026

Rated 4.9 across 286 reviews.

Google
Reviews
4.9
286 verified reviews
★★★★★
They cleaned both my ACs and my water tank. After their service my house and water was actually clean, I could breathe so much better.
J
Jacqueline Seeley
Google · a month ago
★★★★★
Each time they come quickly, on time, and most importantly leave everything in a good state when finished.
A
Alex O’Dwyer
Google · Local Guide
★★★★★
Team Rashid arrived ahead of schedule and took extra care to cover the interiors and floors with plastic.
K
Kati A.
Google